Brand Strategist Ileush Mirza

Since more and more small businesses battle over the same clientele each year, finding new and effective promotional ideas that work to target those customers is critical. The line between success and failure often comes down to promotion – it’s as simple as that. So how do you tackle the challenge of getting people to find out about your service or product? Sometimes all you need is a good idea to give your business a promotional boost. Here are 80 simple ways to help thrust your product or organization into the spotlight. Sales promotion ideas These are techniques that involve making a product or service more accessible or affordable, or simply adding value. 1.      Have a sale  – You can offer a holiday or other discount to either the general public or your best customers. Just be careful not to offer too many; your customers might begin to wait for a sale instead of buying things at regular price. 2.      Hold a contest ...

These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free. 1.     Marketing plan 101. Your employees and reps 2.     A marketing calendar 102. A designated guerrilla 3.      Identity 103. Employee attire 4.     Business cards 104. Your social demeanor 5.     Stationery 105. Your target audience 6.     Personal letters 106. Your circle of influence 7.     Telephone marketing 107. Your contact time with customers 8.     A toll-free number 108. How you say "Hello" and "Goodbye" 9.     A vanity phone number 109. Your teaching ability 10.  The Yellow Pages 110. Stories 11.  Po...