200 Marketing Weapons
These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free. 1. Marketing plan 101. Your employees and reps 2. A marketing calendar 102. A designated guerrilla 3. Identity 103. Employee attire 4. Business cards 104. Your social demeanor 5. Stationery 105. Your target audience 6. Personal letters 106. Your circle of influence 7. Telephone marketing 107. Your contact time with customers 8. A toll-free number 108. How you say "Hello" and "Goodbye" 9. A vanity phone number 109. Your teaching ability 10. The Yellow Pages 110. Stories 11. Postcards 111. Sales training 12. Postcard decks 112. Use of downtime 13. Classified ads 113. Networking 14. Per-order and per-inquiry adver